Sales Excellence: Mastering the Fundamentals of Selling

Learn practical sales fundamentals covering customer conversations, preparation, opening techniques, pitching, objection handling, closing, follow-up, goals, CRM data and digital pipelines.

This self-paced online short course introduces the core fundamentals of selling for new and developing sales professionals. Learners explore sales terminology, customer research, needs analysis, opening conversations, value-based pitching, objection handling, closing techniques, follow-up practices, sales goal setting, customer data management and digital sales pipeline tools.

Digital certificate of completion awarded on successful completion. Course access available for 12 months from date of purchase.